Airline Visual Identity: 1945–1975
Airline Visual Identity: 1945–1975, M.C. Hühne, 2015, ISBN 3981655001, 436 pp.
This book is an insight and education beyond measure. Matthias C. Hühne can only be an inspiring author since he is an art connoisseur as well as professional developer—both characteristics requiring deep knowledge combined with expansive as well as interpretive thinking. Airline Visual Identity: 1945-1975 shows his talent and dedication to an unsung but fundamental force in the airline industry—branding identity. After an insightful and delightfully concise (the words which are needed and no more) preface explaining how today’s brand identity strategies differ from yesterday’s singularly dimensional advertising campaigns Hühne gets right to it.
His thorough research yields an impressive book not only in size (~12” x ~18”) and heft (~14 pounds) but in detail and unbiased coverage. There is no reaching only for the low fruit here. Airline Visual Identity: 1945-1975 may first appear as if it is firmly in the coffee table section of the local bookstore, and it would enhance anyone’s coffee table considering its production values, but it also fits equally well in the same caliber as the Oxford English Dictionary with its unbiased presentation as well as interpretation of this important era of airline development as well as advertising paradigm shift.
Prior to World War II the airline industry flew propeller driven aircraft laden with affluent customers. Hühne wonderfully describes how Juan Trippe (the driving force behind Pan Am) set the mold for the airline industry which still predominates today with uniforms, jet airliners, wide-bodied airliners and opening the customer base to all economic niches. He also interestingly, and kindly, notes how Howard Hughes nearly ruined TWA by moving too slowly to jet airliners. There is so much more and Hühne’s encompassing path takes us through these chapters:
|Pan Am||TWA||United Airlines|
|Continental Airlines||American Airlines||Braniff International|
|Canadian Pacific Airlines||Japan Airlines||Aeroflot|
|British Airways||Maps and Statistics|
Each chapter is filled with information about branding identity decisions (e.g., adding a new airliner type to the fleet), artists, visual technology and changing economic perspectives. There are more airlines to be sure but Hühne has selected these representative thirteen of the industry of the times. The last chapter has eye-opening as well as enlightening drawings of the airline routes through the decades not to mention the passenger statistics by airline through time. Airline Visual Identity: 1945-1975 has a fantastic number of artful posters as well as excellent photos where needed as well as a thorough index.
Callisto Publishers (based in Berlin Germany) is a well known and leading publishing house for the arts and has matched Hühne’s passion and dedication with production values far beyond the norm of book publishing. Colors are spot-on accurate (some images require more than one printing), several varnishes and not one but two foil printing techniques. The price of the book is in keeping with these production values, as well as the work of Hühne. Airline Visual Identity: 1945-1975 is a powerful and standard setting book which belongs in commercial art, commercial photography, marketing curricula as well as college libraries — as well as an historian’s personal library since the advertising paradigm shift so closely parallels the evolution of the jet age in the airline industry and as Hühne eloquently shows their paths are as closely intertwined as the twigs of a bird nest.
Callisto Publishers loaned a digital file of this book as an opportunity for an objective review.
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DH Beaver Afloat
Originally posted on The People's Mosquito:
We’re excited to announce some dates for events this summer at which the TPM stand will be present. We hope we can get to meet you at one of these.
At each event there will be at least one or two of us from the team – and in some cases more – to answer any of your questions regarding the progress of the restoration project to get a Mosquito permanently back in British skies. We will be welcoming donations too, and spreading the word about the project – and hopefully meeting new supporters. We will also have some new Mosquito parts, especially cut for presentation on our stand this summer by Aerowood, our partners in New Zealand, and some of the original remains of Mosquito RL249 – on which the restoration is being based.
We will be announcing further dates in the coming weeks and will add our stand number…
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KC-135 model at the gate
Our thanks to Marty Davis for contributing this item :)
The Brokaw Bullet — hot tandem
27° 58″ 54″ N / 82° 01′ 35″ W
Originally termed the BJ-520, with BJ referring to the designers Bergon Brokaw and Ernie Jones, it became the Brokaw Bullet and ultimately powered by Garrett TPE331-25AA turboprop engine. Aerobat capable with a speedy cruise speed of 320 mph (515 km/h) and a climb rate of 3000 fpm (15 m/s) this is one hot aircraft. Unfortunately it did not experience production success though it has fortunately not been lost to the scrapyard — it resides at the Florida Air Museum.
5 x Banner Plane Formation in Miami
25° 44′ 59″ N / 80° 08′ 50″ W
Recently, I looked up from my location on Virginia Key to see five banner planes flying in an echelon-trail right formation. Unusual site seeing non-military aircraft in good formation, isn’t it? I suppose the aircraft formed on the banner in the front and to the right of them.